Crescent Footwear Ltd., a concern of Crescent Group, expanded its journey in the local market in 2015. Promising its consumers to serve with 100 percent leather products, it is devoted to serving the needs of the local market. It sells quality products like shoes, sandals, ladies bags, wallets etc. at a price, which is much lower than its competitors. To set up a new marketing strategy for Crescent Footwear Ltd., we, the Crazy Turtle Advertising Ltd. run a research and used the research analytics to start a new era of footwear marketing.